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Facial Recognition Technology. Go or No?

So facial recognition software is getting to be more commonly used amongst computer, cellphone users, security.... etc That being said there are several concerns about privacy issues and how secure it is an can be.
Facebook Inc is paying $US55 million to $US60 million to buy Face.com, according to people familiar with the matter, acquiring the company that provides the facial-recognition technology used by the world’s largest social network to help users identify and tag photos.
The deal bolsters one of Facebook’s most popular features – the sharing and handling of photos – but the use of the startup’s technology has spurred concerns about user privacy.
The No. 1 social network will pay cash and stock for Face.com, potentially paying as much as $US60 million, two sources with knowledge of the deal said. Media reports in past weeks have pegged the transaction at $US80 million to $US100 million.
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Neither Facebook nor Face.com disclosed terms of the deal, which is expected to close in coming weeks.
Facebook, which will acquire the technology and the employees of the 11-person Israeli company, said in a statement that the deal allows the company to bring a “long-time technology vendor in house”.
Face.com, which has raised nearly $US5 million from investors including Russian web search site Yandex, launched its first product in 2009. The company makes standalone applications that consumers can use to help them identify photos of themselves and of their friends on Facebook, as well as providing the technology that Facebook has integrated into its service.
Facebook uses the technology to scan a user’s newly uploaded photos, compares faces in the snapshots with previous pictures, then tries to match faces and suggest name tags. When a match is found, Facebook alerts the person uploading the photos and invites them to “tag”, or identify, the person in the photo.
Responding to inquiries from US and European privacy advocates, Facebook last year made it easier for users to opt out of its controversial facial-recognition technology for photographs posted on the website, an effort to address concerns that it had violated consumers’ privacy.
The deal is the latest in a string of acquisitions by Facebook in recent months, including the $US1 billion acquisition of mobile photo-sharing service Instagram. US antitrust regulators are undertaking an extended review of the Instagram deal, which Facebook expects to close by the end of the year.
Shares of Facebook, which continue to trade below the price at which they were offered during the initial public offering in May, closed Monday’s regular session up 4.7 per cent at $US31.41.

Facial Recognition Faces Congressional Scrutiny


Facial recognition technology is quickly becoming ubiquitous, used by Facebook, Google, law enforcement, and many other companies and organizations. Lawmakers and regulators are taking notice. "Facial recognition is a very tech-forward technology," noted the FTC's Mark Eichorn. "It instinctively raises alarm bells with people."


The Senate Judiciary Committee's Subcommittee on Privacy, Technology and the Law met on Wednesday to discuss the promise and pitfalls of facial recognition technology. Led by its chair, U.S. Sen. Al Franken, D-Minn., the committee questioned privacy advocates as well as representatives of the FBI, the Federal Trade Commission and Facebook, about how the technology is being used and what privacy issues it raises.


In its discussion, the committee focused on potential problems with facial recognition technologies, including the fact that people can't change their faces to protect their identity, and the ease with which a person's face can be captured without permission.


One of the overall concerns regarding facial recognition is its relationship to data aggregation. As companies begin to aggregate data, a individual faces could be connected to medical histories, financial records, political involvement or other details.  "The thing people really care about is data aggregation," Nita Farahany, a Duke University professor of law who testified at the hearing, told TechNewsWorld. "Their concern is about the triangulation of their face [with other data] as a way to access a lot more information about them. I think that's what people really worry about -- how others can use their face to get instant access to lots of information."


Facial data on its own is not so much the problem for privacy advocates. It's how that information gets combined with other data, who has access to it, and how it's used.  For example, the Cops in 40 states in the US are connected to a database which allows a simple iphone photo taken from 5 ft. or less to access faces to identify individuals.


"Having information alone is not particularly frightening, but people worry about who has access to that information," said Farahany.





Facebook Faces


Facebook, in particular, came under fire from Sen. Franken for making facial recognition an opt-out rather than an opt-in feature. So far, Facebook has only used the technology for making photo tag suggestions, and it insists that its use of it is benign and helpful.
The technology is used only to suggest photo tags among people who are already friends on the site, so it does not invade peoples' privacy, Rob Sherman, a privacy manager with Facebook, argued at the hearing.
Facebook's facial database is limited to internal use by Facebook, he added, and is not available to users outside the site.
"The reason I'm not worried about this is that we know what Facebook does and doesn't do with facial recognition," Parry Aftab, executive director of WiredSafety and a member of Facebook's international safety advisory board, told TechNewsWorld.




"We know how really important the privacy of individuals is to the company. The people who manage the network see privacy as absolutely crucial. There are real people behind Facebook who care a lot about it and want to protect people," she maintained.
What happens if another company buys Facebook, however, or if its policies eventually change? wondered Chris Sumner, cofounder of The Online Privacy Foundation.
"They might be nice today, and that doesn't mean they won't be picked up by another company," Sumner told TechNewsWorld. "Right now, these are all separate companies, but if you start bringing them together you have a powerful inventory of people's faces."
How long Facebook's facial information lasts and where it goes when it's presumably deleted are other as-yet-unanswered questions.
"Facebook is the classic example of data aggregation," said Farahany. "It has a tremendous amount of information that people voluntarily share, and they're creating a dossier that's much richer than what we're voluntarily sharing with them, including information about attendance at political rallies, physical locations, etc. They claim that untagged photos are deleted from the template, but I would like to see more evidence that this is true."


It definately has flaws, everything has to be
just right. Light...etc
Putting on a Happy Face


Facial recognition technology has many positive uses, however, including tracking down criminals or missing children.
"Facial recognition is a technology that everyone has," said Aftab. "All of the big networks have powerful facial recognition tools. It works for good purposes, like helping to find registered sex offenders. It can be very helpful."
The governmental scrutiny of facial recognition, according to Aftab, is similar to that aimed at any new and unknown technology.
"Whenever governmental groups look at new technology like facial recognition, they look at everything that can go wrong with it," she said. "But facial recognition [is a part of] all sorts of new technologies we'll be seeing over the next few years -- all of the rich technologies to find friends and missing children. Facial recognition will only make it easier to do those things. It just has to be used by the right people in the right way."


Most likely in the short term, the regulation of facial recognition will have to take place within companies, in the form of best practices and privacy policies.


The Federal Trade Commission is currently putting together guidelines for privacy practices, and at the moment there is no pending legislation to regulate the use of facial recognition technology -- just ongoing discussions like Wednesday's hearing.


"Facial recognition is a very tech-forward technology," the FTC's assistant director in the division of privacy and identity protection, Mark Eichorn, told TechNewsWorld. "It instinctively raises alarm bells with people. Companies that roll out facial recognition technologies have to be sensitive to those kinds of concerns. They have to implement privacy policies from the beginning." 
I can't stand the idea of corporations, governments....anyone.... collecting mass databases of individuals personal information allowing them choose its purpose or use is a scary thought especially considering selling that information is always an option(likely a profitable one).  However, there's no stopping it.  Hopefully they wait till it has been perfected before they decide to use it on a mainstream level - through airports etc......  


Who knows maybe all this recognition software can really secure our lives and make us better people.  With all those women who love to post those ass shots on facebook it may be a necessary tool to determine the identity of that ass.  Lord knows, sometimes you just have to know.